A case study of a down to earth skincare brand. Our focus was to create something that is clean elegant yet friendly. We also wanted to create a feel of a natural aesthetic, to showcase the importance of being true to who we are as well as thinking about our future environment.

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An idea for the name "Habit" came from a daily routine of personal care, and which we build to strive into the future. No matter what age you are, we build to establish the habit. We wanted our brand to be just that.

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